- Celebrity Endorsement
- Headlines
- Slogan
- Fonts
- Discounts/offers
- Humour
- Slang
- Logo
- Personal Appeal- Appealing to your audience's emotions can be achieved through strong imagery or impact text. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke action.
- Empathy appeal
- Youth appeal
- Popularity appeal
- Beauty appeal
- Adventure appeal- gives a sense of something new and exciting
Requirements of the brief:
•You work
for an in-house print production company within an advertising agency. You have
been given the task of producing a campaign of four full-page magazine adverts to
promote a new takeaway food delivery service.
•Summary
of brief requirements:
–Statement
of Intent (approx. 350 words).
–Magazine
adverts:
The
client has insisted that each advert must have a different main
image, with at least
two different
settings and at least two different models used across the
four adverts.
–Location
of adverts: The
adverts are to be placed in regional magazines and
the
content should reflect the location.
–Client
target audience: 16–25,
mass market, male and female demographic in a defined
geographical region.
•This new
takeaway food delivery service – YourFood
–
wants to be defined by its regional
and youthful brand identity4.
•All
four adverts must contribute to a strong and consistent brand identity, using
the same
slogan/tagline.
•The
adverts should use techniques – such as intertextuality,
generic hybridity, humour or
emotional appeal – that engage the target audience and make the adverts
memorable.
•Your
finished realisations of
the four adverts must be presented as A4 prints, with
the image scaled down as necessary to preserve the correct magazine page
ratio.
•Your
magazine adverts must adhere to the rules of the Advertising Standards
Authority
(ASA): https://www.asa.org.uk/
Logos:
* Bright colours
* Simplistic
* Fonts
* Relevance
* Uses
stroke (outline on text
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