Construction

Construction

Advert 1:

My Construction:

Advert 2:

Construction:

Advert 3:

Construction:

Advert 4:

Construction:

Final Evaluation

Final Evaluation

Advert 1:

                                      
This is my first finished advert, it differs slightly from the rest as it is an outdoors shot. I made sure to include an outdoors shot to show how Your Food was capable of delivering anywhere, it's also ironic as in the background you can clearly see restaurants, yet this person decided to order a takeaway. I linked that to the headline, which is 'Whenever, Wherever!'. It's short and snappy, which I think is good, as it'll be attractive to customers. I used the logo which was most voted for in my survey, which shows how I took into consideration my target audiences preferrences, this makes my advert more appealing to them. I used the colour orange a lot in my advert as it's really vibrant and stands out against any dark backgrounds, it also represents warmth, health and fun, which can be very attractive to customers, especially my target audience as bright pops of colour attract younger audiences. I also then added the Twitter and Facebook logo at the very bottom, along with the web link as my target audience spend the majority of their time using social media, therefore the use of well known sites would attract them more as they'd be able to access information about the company quickly and easily. I followed my statement of intent and tried to incorporate as many things as I could that would attract that specific target audience. I also tried to follow the brief and incorporate Essex stereotypes, like I mentioned in my statement of intent. I made sure my model had fake nails to follow the stereotype of Essex girls always wearing fake nails and then I used the colour orange a lot which is a conotation to Essex people always looking orange from fake tan. I then also used Essex slang on the phone, this can be seen as a subliminal joke, which adds humour to my advert. I really like the overall outcome of this advert as it's a clear shot and shows off what's written on the phone well, which is the initial focus of this photo. I also like how the logo and slogan stand out against the background as it appears more eyecatching. However, if I was to remake this advert I would probably experiment with a different colour headline, as I'm not too sure that this one looks the best, I would probably try making it the same as the tag line below to see if that would look better as they'd match.

Advert 2:

                    
My second advert is of a girl receiving her takeaway from the delivery guy. I made George (the takeaway man) wear a red polo to symbolise food and I also placed him in a way where he could glance sideways to give the audience direct mode of address. I like this as it makes the advert more personal as it speaks more to the audience, it'll draw them in as it looks like the delivery man is referring directly to them. I then made Holly (the girl receiving the delivery) wear a robe, to look as if she's just gotten out of bed, which follows the stereotype that Essex people can be quite lazy. In my statement of intent I said I'd incorporate stereotypes in a way which wasn't offensive and I think I did this in this advert as I was subtle and didn't over do it. The background also shows a typical Essex street, which would make the advert more relatable to my target audience and it shows how I thought about my locations in advance to make them as appealing to my audience as possible. I also used teenage models like I said I would as that makes it much more appealing to my target audience as they're a similar age so they can relate more. I put my brand logo over the paper bag to show brand awareness and then I put the logo and slogan in the top right corner, like I did with the previous advert. I like the overall image of this advert and I like how the tag line stands out in the bottom right corner, however if I were to do this again I probably would've angled my photo differently or gave it more space around the edges as I'm not too keen on my headline going over the top of the door, as it looks a little bit messy. I also think I would've changed the font size or colour of the web link as it slightly blends into the photo.

Advert 3:

My third advert is of a girl and boy on a dinner date. This advert links to the romance appeal which I mentioned in my statement of intent. I made sure to put flowers in the middle of the table to add a sense of romance. I feel like it works really well as both my models look very happy and this may encourage my audience to have more takeaway dinner dates, which would obviously mean that the company would gain customers. I made them both dress up nicely and I made the girl wear a lot of makeup to reflect the stereotype that Essex girls wear a lot of makeup and that Essex people can be quite over the top and this is shown here as they're both dressed up very nicely, yet they're only at home, showing how they went all out but instead of going out they ironically ordered in. This can be seen as slightly humorous as it reflects those Essex stereotypes, however it's not obvious enough to be offensive, which is how I originally planned for it to turn out. I also used fancy place mats, which had hints of gold in them, sparkly curtains and a branded polo for my male model to show how these two could be part of middle class, which then makes my advert more inclusive to a wider range of social classes, making more of my audience feel represented, which may result in them buying from the company. I really like the headline 'Dinner and Dine in Bed by Nine' as it rhymes which makes it more catchy and interesting for my audience. It can also be interpreted in a few way. One way it can be interpreted is in the literal way where they have dinner and are off to bed by 9 as they're at home, the other way can be seen as humorous as it's kind of a play on words and can be seen as a slight sexual reference, which could be funny to my target audience. I really like how the headline and logo stands out as it's against a light background and the black stroke around the headline really makes it stand out. I also think I positioned this photo well as I left a lot of space around the edges, which allowed me to place my writing in clear spaces. However, if I were to do this again I would probably experiment with a different shade of orange for the headline as I'm not sure if this ones too dark, I would've also liked to add a few more props, such as candles to make it look more romantic and I would've played around with the lighting more, so that there wasn't a shadow coming off the flowers and vase.

Advert 4:

My last advert is of 4 friends who are sat watching TV while eating their takeaway. I like this photo as it's located in  I like the camera angle of this photo as it's slightly lower down so it looks as if the audience is looking up at the models and it clearly shows all 4 friends completely engrossed in the TV, which is something my young audience might be able to relate to and find funny. I also like the layout of the props on the table, as it sets the scene for a gathering with food and drinks. I made sure to edit out the drink labels as they were originally from a different brand. I incorporated both genders and a different ethnicity to make my advert more inclusive to a wider range of people. I really like the headline which is 'Pause No More, We're at Your Door' as it rhymes and it's quite catchy and fun, which will be appealing to my target audience. It's also a direct referrence to the image as it implies that they will only have to pause the TV once to receive their food. I think the orange colour of the headline stands out really well against the brown background and adds a pop of colour to the neutral shades of it. I like the way the tag line fits perfectly into the bottom right corner and I like the way the white text pops out against the orange stroke, I think it's quite eyecatching. I also like how I left enough space at the top of the image so that the logo and headline have enough space, so it's not all squashed together. However, if I were to do this again I would probably change the font colour of the web link at the bottom of the page as it kind of blends into the background. I'd also play around with the brightness and exposure of the image to maybe darken it a little bit.